TED 2019: a way to kill a zombie rumour and fix Facebook

Spread the love

From supposed zombie rumours – infectious agent on-line stories that refuse to die – to the distinction between information and faux news, a lot of of the speak at tough guy 2019 has been concerning the necessity to boost on-line language.

And this can be not simply because it might be nice to counter the Brobdingnagian amounts of on-line lies and information with truthful and respectful discussion, one thing the tough guy audience forever prefers.

But as a result of, a series of speakers aforementioned, information has terrible universe consequences – from influencing elections to inflicting deaths.Claire Wardle is that the founding father of 1st Draft News, a charity that fights information. She recently started the Coalition to Integrate Values into the data Commons (Civic). It aims to make new infrastructure for quality info, one thing she delineated as a “Wikipedia of trust”.

At TED, she asked “citizens of the internet” – whether or not everyday users, journalists, educators or code developers – to require half within the project, which can build a facility of the rumours, memes and information current on-line. it’ll plan to throw lightweight on wherever they came from and recommend ways that to filter such content in future.

She began her speak with a typical on-line zombie rumour: a photograph of a banana with a red mark on that. The post urged that the fruit had been injected with the HIV virus.”Every day we see new memes like this. Rumours that tap into people’s deepest fears and their fears for their families. Lies and facts sit side by side,” she said.

It was not good enough for Facebook and Google to have their own fact checkers, or even for governments to regulate the web. Such viral content needed to be gathered, stored and analysed in an open database, she said.

It is also time to stop using the term “fake news”, which itself has become a false narrative.”Fake news covers lies, rumours, conspiracy theories but it is also used as a term by politicians around the world to attack a free and independent press,” she said.

Zuckerberg’s ephiphany
Roger McNamee is a venture capitalist and early investor in Facebook. He became so disillusioned with the direction the firm was taking that he wrote a book called ‘Zucked: Waking up to the Facebook catastrophe’.

He spoke at TED about how the unintended consequences of Facebook’s business model, which relies on keeping users engaged, was also making the sharing of questionable content all too easy.

But, he said, it can be fixed.

“Mark Zuckerberg is one good night’s sleep away from the epiphany where he wakes up and realises he can do more good by fixing the business model of Facebook than he can with a thousand Chan-Zuckerberg initiatives,” he said, referring to the philanthropic organisation Mr Zuckerberg runs with his wife Priscilla Chan.

In conversation with TED curator Chris Anderson, Mr McNamee talked about how he had spoken to Mr Zuckerberg and Facebook’s chief operating officer Sheryl Sandberg nine days before the 2016 US presidential election. He told them the company had a problem: he had seen a Facebook group, claiming to be part of the Bernie Sanders campaign, distributing misogynistic viral memes that looked like someone was paying for them to spread.

6 thoughts on “TED 2019: a way to kill a zombie rumour and fix Facebook

Leave a Reply

Your email address will not be published. Required fields are marked *